Hotel Discount Network                     

Objective: To create and help execute the Client’s Business Plan and Marketing Plan. To assist the Client in raising capital..

Deliverables: Develop Business and Marketing Plan, Assist with Raising Capital, Design Website, Design and Produce all Collateral Material, Event Planning, PR Campaign, Media Campaign including Television and Newspaper Print Campaign, Press Kit, Media Training, HTML Newsletters, Multi-Media Productions..

1. Hired by HDN in 2001, the Company developed the initial Business Plan and Marketing Plan.



2. The Company assisted in raising $5 million capital investment (via investor presentations).



3. Designed the initial website and all supporting collateral material.



4. Designed and set up a series of trade show events announcing the client’s service.



5. Launched a PR campaign including television coverage of the opening of the office in Central Florida.



6. Developed and placed newspaper ads promoting the client’s service.



7. Assisted in numerous internet campaigns promoting the client’s service.



8. Developed a comprehensive press kit.



9. Created a ten minute video promoting the client’s service.



10. Advised on the startup of the Brazilian operation.
    

Results:

The client’s company grew in four years from a four employee operation to over fifty employees generating sales of over $15 million per year. HDN (now named Hotel Desconto – website www.hoteldesconto.com.br ) is now the Internet’s fastest growing hotel reservation service in Brazil.