Don Philpott, an
award-winning
writer, journalist and broadcaster, founded Mediawise Communications
in London in 1988 after working for 20 years as a senior correspondent
and editor with Reuters-Press Association, the international news and
financial wire service. In 1994 he incorporated Mediawise Communications
US and expanded the company’s international client list. For many years
he was the official media trainer for the Institute of Public Relations
(IPR). He is a member of the IPR, the Public Relations Society of America
and the American Advertising Federation, and the author of more than
50 books on the media, wine, food and travel.
Paul Serluco, Vice President and Chief Financial Officer, is a seasoned corporate money manager with 20 years experience in the financial arena. As a Business Manager with the Boeing Company, he had primary responsibility for developing and managing billion-dollar U.S. Department of Defense contracts. Prior to joining Mediawise, he was Chief Financial Officer and General Manager of a $15 million a year award-winning financial publications firm in Orlando, Florida. In this position, he managed all financial operations including SEC reporting, budgeting, forecasting and investor relations, as well as administrative functions. He is an honors alumna of Temple University (PA) holding BBA and MA degrees in economics and finance.